

This cookie is set by Google and is used to distinguish users. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. On the bright side, Under Armour had a system in place to protect goods like addresses, birthdays, and payment info from being scooped - on the not so-bright side, a lot of that can be gleaned from an email account.Īnalytical cookies are used to understand how visitors interact with the website. So what happens now?Īccording to the company, the breach occurred in February, and they began notifying customers at the end of March, 4 days after they were made aware of the hacks - more than companies like Equifax ( which took over a month), or Uber ( which took over a year) can say. Larger breaches in the hack hall of fame include 3B Yahoo accounts in 2013, and the credentials of more than 412m users of adult websites run by FriendFinder Networks in 2016. MFP’s breach is certainly the largest this year, and one of the top 5 ever, based on the number of records compromised (for reference, the Equifax hack affected about 145m accounts). Oh yeah, it’s also one of the largest data hacks in history The stolen data includes account usernames, email addresses, and scrambled passwords for both the app and its website, sending shares of the athletic apparel maker down 3%.

Data thieves strike again, this time with fitness buffs - last Thursday, Under Armour disclosed that data tied to its fitness app MyFitnessPal was breached, affecting 150m user accounts.
